Privacy Policy

Last Updated: July 22, 2026

1. Introduction

This Privacy Policy explains how The Brass Bed, Fine Linens & Furnishings, operating the 𝑝𝑙𝑚𝑘𝑛ℎ™ brand, collects, uses, discloses, stores, and otherwise processes personal information when you:

• Visit or browse our online store

• Create or use a customer account

• Purchase or return a product

• Subscribe to marketing communications

• Contact customer service

• Submit a review or other content

• Interact with our advertisements

• Use any related website feature or service

In this Privacy Policy, the terms “Company,” “we,” “us,” and “our” refer to The Brass Bed, Fine Linens & Furnishings and 𝑝𝑙𝑚𝑘𝑛ℎ™.

The term “Services” refers collectively to our website, online store, checkout functions, customer-support channels, marketing communications, and related services.

Our online store is hosted by Shopify. Shopify provides the e-commerce infrastructure that allows us to display products, process orders, operate checkout functions, and provide other store services.

By accessing or using the Services, you acknowledge the practices described in this Privacy Policy.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our Services.

Information You Provide Directly

We may collect information you voluntarily provide, including:

• Full name

• Email address

• Telephone number

• Billing address

• Shipping address

• Customer account credentials

• Order and transaction details

• Product preferences

• Return or refund information

• Customer-service correspondence

• Product reviews, photographs, or other submitted content

• Marketing communication preferences

• Information included in forms, surveys, or promotional entries

When you make a purchase, payment information is submitted to authorized payment processors. We generally do not directly store complete credit or debit card numbers on our own systems.

Order and Commercial Information

We may collect information relating to your shopping activity, such as:

• Products viewed

• Products placed in your shopping cart

• Items purchased or returned

• Order value

• Discount codes used

• Delivery status

• Refund and exchange history

• Customer account history

• Product interests and shopping preferences

Device and Usage Information

When you access the Services, we and our technology providers may automatically collect information such as:

• Internet Protocol address

• Browser type

• Device type

• Operating system

• Device identifiers

• Language and regional settings

• Approximate location derived from an IP address

• Pages viewed

• Links selected

• Referring website

• Shopping-cart activity

• Search activity

• Date and time of access

• Session duration

• Interactions with advertisements or emails

This information may be collected through cookies, pixels, tags, software development kits, local storage, server logs, and similar technologies.

Information from Third Parties

We may receive information from third parties that assist us with operating the Services, including:

• Shopify

• Payment processors

• Shipping and fulfillment providers

• Fraud-prevention services

• Analytics providers

• Advertising and marketing platforms

• Customer-support providers

• Social-media platforms

• Applications installed on our online store

The information received depends on the services used and the permissions provided to those third parties.

3. How We Use Personal Information

We may use personal information for the following purposes.

Providing Products and Services

We use information to:

• Process and confirm orders

• Authorize and complete payments

• Prepare products for shipment

• Provide tracking information

• Deliver orders

• Process returns, replacements, and refunds

• Maintain customer accounts

• Provide requested products and services

Customer Support

We may use information to:

• Respond to questions

• Investigate order concerns

• Verify transaction details

• Resolve delivery issues

• Handle product complaints

• Communicate about returns or refunds

• Provide other customer assistance

Store Operation and Improvement

We may use information to:

• Maintain website functionality

• Remember shopping-cart selections

• Improve navigation and checkout

• Analyze store performance

• Understand customer interests

• Test new website features

• Improve products and services

• Diagnose technical problems

Marketing and Advertising

Subject to your choices and applicable law, we may use information to:

• Send promotional emails

• Inform you about new products

• Provide discounts or special offers

• Measure advertising performance

• Create or identify advertising audiences

• Personalize advertising

• Display advertisements based on browsing activity

• Understand whether an advertisement resulted in a visit or purchase

You may unsubscribe from promotional emails by using the unsubscribe option included in those messages.

Transactional communications concerning an order, payment, delivery, return, security issue, or customer-service request may still be sent after you unsubscribe from marketing.

Security and Fraud Prevention

We may process information to:

• Verify customer identity

• Detect suspicious transactions

• Prevent unauthorized purchases

• Protect customer accounts

• Investigate fraud or abuse

• Maintain website security

• Enforce our policies and Terms of Service

• Protect our legal rights and the rights of others

Legal and Compliance Purposes

We may use or retain information when reasonably necessary to:

• Comply with applicable law

• Respond to lawful government requests

• Maintain tax and accounting records

• Resolve disputes

• Establish or defend legal claims

• Enforce contractual obligations

• Respond to regulatory inquiries

• Comply with court orders or legal processes

4. Legal Bases for Processing

Where applicable law requires a legal basis for processing, we may rely on one or more of the following:

Performance of a Contract

We process information when it is necessary to accept, fulfill, deliver, return, or refund an order or otherwise provide a service you requested.

Legitimate Interests

We may process information for legitimate business purposes, including fraud prevention, website security, customer service, business analysis, store improvement, and certain marketing activities, provided those interests are not overridden by applicable individual rights.

Consent

We may rely on consent for certain marketing activities, non-essential cookies, targeted advertising, or other processing where consent is legally required.

You may withdraw consent at any time, although withdrawing consent does not affect processing that occurred before the withdrawal.

Legal Obligations

We may process information to meet legal, regulatory, tax, accounting, fraud-prevention, or recordkeeping obligations.

5. How We Disclose Personal Information

We may disclose personal information to service providers and other parties that help us operate our business.

Shopify

Our store is hosted through Shopify. Shopify may process information about your use of the store to provide checkout, hosting, security, analytics, personalization, and other platform services.

Depending on the Shopify features enabled on our store, Shopify may also process information to improve its services, support advertising measurement, or provide network-enabled functionality.

Payment Providers

Payment information may be provided to payment gateways, banks, PayPal, credit card networks, and other financial institutions involved in processing or authorizing a transaction.

Shipping and Fulfillment Partners

We may provide names, addresses, telephone numbers, email addresses, and order details to:

• Shipping carriers

• Warehouses

• Manufacturers

• Fulfillment centers

• Delivery partners

• Customs agents

• Returns-processing facilities

These disclosures are used to prepare, deliver, track, return, or replace an order.

Business Service Providers

We may use providers that assist with:

• Website hosting

• Customer support

• Email delivery

• Data analysis

• Fraud detection

• Cybersecurity

• Accounting

• Inventory management

• Product reviews

• Technical support

• Cloud storage

These providers receive information only as reasonably necessary to perform their services.

Advertising and Analytics Partners

Depending on the applications and advertising tools enabled on our store, we may disclose or make certain information available to advertising and analytics providers.

These providers may include platforms such as:

• Meta, including Facebook and Instagram

• Google

• AppLovin or Axon

• Other analytics, attribution, or advertising services used by our store

Information disclosed to these partners may include:

• Cookie identifiers

• Device information

• IP address

• Browser activity

• Product views

• Shopping-cart events

• Purchase events

• Hashed contact information

• Advertising interaction data

Under certain United States state privacy laws, some of these activities may be described as the “sale” or “sharing” of personal information or the processing of information for targeted advertising, even when no money is exchanged for the information.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law

• Respond to a subpoena or court order

• Cooperate with regulators or law enforcement

• Investigate suspected fraud

• Protect customers or the public

• Enforce our agreements

• Protect our rights, property, or safety

Business Transfers

Personal information may be disclosed or transferred as part of a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction.

Where required, we will take reasonable measures to ensure personal information remains protected during such a transaction.

6. Sale, Sharing, and Targeted Advertising

We do not sell personal information for money in the ordinary meaning of the word “sell.”

However, privacy laws in certain jurisdictions define “sale” or “sharing” more broadly. The use of advertising cookies, pixels, audience tools, or cross-context behavioral advertising may fall within those definitions.

Depending on the technology enabled on our store, the following categories may be disclosed for targeted advertising:

• Online identifiers

• Device identifiers

• IP address

• Internet or browsing activity

• Product interaction data

• Purchase or commercial information

• Approximate location

• Advertising engagement information

• Inferences about product interests

These categories may be disclosed to advertising networks, analytics providers, social-media platforms, and Shopify-related advertising services.

Where required by applicable law, you may opt out through the Your Privacy Choices or data-sharing opt-out link displayed in our website footer.

You may also adjust cookie preferences through the cookie banner or privacy settings available on our website.

7. Cookies and Similar Technologies

We use cookies and related technologies to operate, secure, analyze, and improve our Services.

Essential Cookies

Essential cookies support features such as:

• Shopping-cart functionality

• Checkout

• Account login

• Payment security

• Fraud prevention

• Website navigation

• Privacy preference storage

Some Services may not operate properly without these cookies.

Functional Cookies

Functional cookies may remember choices such as:

• Language

• Region

• Login status

• Recently viewed products

• Customer preferences

Analytics Cookies

Analytics technologies help us understand:

• How visitors reach the website

• Which pages are viewed

• How customers navigate the store

• Whether technical errors occur

• How website features perform

Advertising Cookies

Advertising cookies and pixels may be used to:

• Measure advertising campaigns

• Limit repeated advertisements

• Personalize promotional content

• Build advertising audiences

• Understand customer interactions across websites or applications

Where legally required, non-essential cookies will be used only after the necessary consent has been obtained.

8. Managing Cookies

You may manage cookies through:

• Our cookie banner

• The privacy preference controls on our website

• Your browser settings

• Device privacy settings

• Settings provided by the relevant advertising platform

Blocking cookies may affect shopping-cart functions, account features, language settings, checkout functionality, or other parts of the Services.

Deleting cookies may also remove privacy preferences previously stored on your device.

9. Global Privacy Control and Do Not Track

Some browsers and extensions allow users to send privacy preference signals.

Where required by applicable law and supported by our systems, we recognize eligible universal opt-out signals, including Global Privacy Control, as requests to opt out of certain sales, sharing, or targeted advertising activities.

Traditional “Do Not Track” signals are not interpreted consistently across websites and browsers. Except where required by law, we do not respond to every DNT signal in the same manner.

You may still use our cookie controls or Your Privacy Choices page to submit an applicable opt-out request.

10. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request confirmation that we process your information

• Request access to personal information

• Request correction of inaccurate information

• Request deletion of personal information

• Request a portable copy of certain information

• Restrict certain processing

• Object to certain processing

• Withdraw consent

• Opt out of targeted advertising

• Opt out of the sale or sharing of personal information

• Appeal a decision concerning a privacy request

• Receive information about categories of information collected and disclosed

• Avoid unlawful discrimination for exercising privacy rights

These rights are not absolute. A request may be limited or denied when an applicable legal exception applies.

For example, we may need to retain information to complete a transaction, prevent fraud, comply with tax obligations, maintain legal records, resolve a dispute, or protect legal rights.

11. Privacy Rights for United States Residents

Residents of certain United States states may have additional rights under applicable state privacy laws.

Depending on where you live and whether the relevant law applies to our business, these rights may include:

• Knowing what categories of personal information are collected

• Accessing specific personal information

• Correcting inaccurate information

• Deleting qualifying information

• Receiving certain information in a portable format

• Opting out of targeted advertising

• Opting out of the sale or sharing of personal information

• Limiting certain uses of sensitive personal information

• Appealing the denial of a request

California residents may also request information about categories of personal information collected, used, disclosed, sold, or shared, as those terms are defined under California law.

Colorado residents may have rights to access, correct, delete, and obtain certain personal information, as well as opt out of targeted advertising, qualifying sales, and certain profiling activities.

We will not unlawfully discriminate against you because you exercised an applicable privacy right.

12. European and United Kingdom Privacy Rights

Where European Economic Area, United Kingdom, or similar data protection laws apply, you may have rights to:

• Access your personal information

• Correct inaccurate information

• Request deletion

• Restrict processing

• Object to processing

• Receive portable information

• Withdraw consent

• Object to direct marketing

• Submit a complaint to an applicable data protection authority

You may object to direct marketing at any time.

When processing is based on consent, withdrawal of consent does not affect the lawfulness of processing completed before the withdrawal.

13. Submitting a Privacy Request

To exercise an applicable privacy right, contact us at:

Email: service@udgfeh.asia

Please include:

• Your name

• The email address associated with your account or order

• Your state or country of residence

• The specific right you wish to exercise

• Relevant order details, when applicable

You may also use the privacy request or Your Privacy Choices link available on our website when that feature is enabled.

We may need to verify your identity before completing a request. Verification information will be used only to confirm identity and process the request.

Where permitted, an authorized agent may submit a request on your behalf. We may require proof that the agent has authority to act for you and may also ask you to verify your identity directly.

We will respond within the period required by applicable law.

14. Appeals

When applicable law provides an appeal right and we decline to complete all or part of your privacy request, you may appeal by emailing:

service@udgfeh.asia

Please write “Privacy Request Appeal” in the subject line and explain why you believe the decision should be reconsidered.

15. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on:

• The length of the customer relationship

• The status of an order

• Warranty and return periods

• Tax and accounting requirements

• Fraud-prevention needs

• Contractual obligations

• Legal limitation periods

• Dispute-resolution requirements

• Consent and marketing preferences

When information is no longer reasonably required, we may delete, anonymize, or securely isolate it, subject to applicable law and technical limitations.

16. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

These measures may include:

• Encrypted website connections

• Restricted system access

• Account authentication

• Fraud monitoring

• Secure payment processing

• Service-provider controls

• Technical and organizational security procedures

No website, network, transmission method, or storage system can be guaranteed to be completely secure.

You are responsible for keeping account credentials confidential and should contact us promptly if you believe your account or personal information has been compromised.

17. Payment Information

Payments are processed through authorized third-party payment providers.

We generally do not directly collect or retain complete card numbers after a payment is processed. Payment providers may collect and process payment credentials, billing information, transaction details, and fraud-prevention data under their own privacy practices.

For questions about how a particular payment provider handles information, review the privacy notice provided by that service.

18. International Data Transfers

Our company, Shopify, and other service providers may process information in countries other than the country where you live.

Privacy and data protection laws may differ between jurisdictions.

Where required, we or our providers may rely on contractual protections, recognized transfer mechanisms, adequacy decisions, or other lawful safeguards for international transfers.

19. Third-Party Websites

Our Services may contain links to websites, applications, or services operated by third parties.

We do not control the privacy, security, accuracy, or content practices of independent third parties.

This Privacy Policy does not apply to information you provide directly to an external website. Review the third party’s privacy policy before submitting personal information.

20. Marketing Communications

When you subscribe to promotional communications, we may use your email address or other contact information to send:

• Product announcements

• Discounts

• Promotional offers

• Store updates

• Shopping reminders

• Other marketing content

You may unsubscribe at any time by selecting the unsubscribe option in an email or contacting us.

We may continue sending non-promotional communications that are necessary to manage an order, payment, delivery, account, return, security issue, or customer-service request.

21. Children’s Privacy

Our Services are intended for a general adult audience and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13 without legally required parental authorization.

If you are a parent or guardian and believe that a child has provided personal information to us, contact us at service@udgfeh.asia. We will review the request and take appropriate action in accordance with applicable law.

22. Data Breach Notifications

Although we use reasonable safeguards, no security system is completely immune from risk.

When a security incident involving personal information occurs, we will investigate the incident and provide notices to affected individuals, regulators, or other parties when and within the timeframe required by applicable law.

23. Changes to This Privacy Policy

We may revise this Privacy Policy to reflect changes in:

• Our data practices

• Store features

• Shopify services

• Advertising technologies

• Legal requirements

• Service providers

• Business operations

The revised version will be posted on this page with a new “Last Updated” date.

Where required by law, we will provide additional notice of material changes.

24. Contact Information

Questions, requests, or concerns regarding this Privacy Policy may be directed to:

The Brass Bed, Fine Linens & Furnishings
3113 E 3rd Ave
Denver, CO 80206
United States

Brand: 𝑝𝑙𝑚𝑘𝑛ℎ™
Email: service@udgfeh.asia
Phone: +1 303-322-1712

When contacting us about an order or customer account, please include the email address used during checkout and the relevant order number.